You’re booking the team.
The pictures are part of the service.
Three amazing photographers, six talented make-up artists, one CEO…
and one Freyja—the glue that holds it all together.
WE’RE HERE TO HELP YOU LOOK GREAT
Doren & Freyja lead an extensive, full-scale creative team, handling everything
so you or your team can fully enjoy your
IMAGE 1ST experience.
DOREN GABRIEL. CEO/PRODUCER
Doren founded his first photography studio in 2002. The studio was fully mobile and was housed inside a rusty white van which he purchased for only £500. Today he manages & motivates the team, whilst overseeing & planning all phases of our commercial customers campaigns.
FREYJA. STUDIO MANAGER
Freyja comes from a creative background managing two art galleries in the heart of London. The skills and knowledge she has gained have allowed her to take on the responsibilities of Studio Manager here at Londons leading Photography Studio.
EDDY G. HEAD OF SECURITY
Eddy safeguards the studio from local hoodlums.
He occasionally helps with airbrushing orders and dispatch, pretty impressive skills for a 3 year old Cavapoo. Don’t get too close, he may hug you to the floor!
OUR COMPANY
IMAGE 1ST is part of the WE ARE PHOTOGRAPHY group.
A business created to provide the very best photography for you and your brand.
HUMBLE BEGINNINGS
We started from the back of a rusty white van in 2002. In 2009 IMAGE 1ST was created to provide the very best corporate headshot photography for entrepreneurs, Linkedin and global brands.
IN THE PRESS
We’re honoured to have been asked to appear in the press.
We’d like to thank our customers over the years, as without your trust in us, we wouldn’t be here.
“The IMAGE 1ST team are so much fun, professional and creative, we love the images that have made our world famous theatre shows stand out.”
— Crossroads Pantomimes
Doren & Freyja: Leading IMAGE 1ST’s Full-Scale Creative Photography Team.
At IMAGE 1ST, Doren and Freyja lead an extensive, full-scale creative photography team dedicated to delivering exceptional results for every client. With years of experience in the photography and creative industries, they bring a unique combination of vision, technical expertise, and leadership to the studio, ensuring that every project—whether a commercial campaign, lifestyle shoot, advertising photography project, or personal branding session—is executed to the highest standard.
The IMAGE 1ST studio, located in the heart of London, is equipped with state-of-the-art photography equipment and versatile studio spaces, allowing Doren, Freyja, and their team to handle all aspects of a shoot in-house. This all-inclusive approach means clients can enjoy a seamless experience, from initial concept and creative direction to professional lighting setups, styling, and post-production. By managing every stage of the process, Doren and Freyja ensure that the final images not only meet but exceed expectations.
Doren’s strategic vision and Freyja’s creative direction make them an exceptional leadership pair. Together, they inspire the team to innovate and push creative boundaries, whether producing bold commercial advertising photography, dynamic lifestyle shoots, or compelling personal branding photography. Their hands-on approach means they are actively involved in each shoot, providing guidance, ensuring quality, and maintaining the studio’s high standards. Clients benefit from their combined expertise, receiving images that are polished, professional, and perfectly aligned with their brand or personal objectives.
Actors, models, and professionals alike trust Doren and Freyja to elevate their portfolios. By understanding the nuances of personal branding and lifestyle photography, they guide each subject to convey personality, confidence, and authenticity in every frame. This personalized approach has made IMAGE 1ST one of the most sought-after studios in London for anyone looking to make a strong visual impact.
Clients value the IMAGE 1ST experience because it combines efficiency with creativity. Doren and Freyja’s team handles everything from commercial campaigns and advertising photography to lifestyle and personal branding sessions. By providing a professional, comfortable environment, they ensure that clients feel confident and at ease during shoots, resulting in authentic, high-quality images that reflect their identity and objectives.
Booking IMAGE 1ST means choosing more than just a photography studio. It means accessing a full-service creative team led by Doren and Freyja, whose passion, experience, and expertise add tangible value to every project. Their meticulous attention to detail, dedication to client satisfaction, and ability to deliver on time and within brief make IMAGE 1ST the top choice for commercial, lifestyle, advertising, and personal branding photography in London.
With Doren and Freyja at the helm, every shoot becomes a collaborative, inspiring experience. Whether you’re a brand, actor, or professional, IMAGE 1ST ensures that your photography needs are met with creativity, professionalism, and results that make a lasting impact.